“Der Schlüssel zum Erfolg eines Unternehmens liegt darin sich im Kopf des Interessenten zu platzieren, darum geht es in der Positionierung”

Jack Trout Memorial pdf
Jack Trout Memorial (PDF)

In Gedenken an den verstorbenen Jack Trout wurde ein Memorial veröffentlicht das hier abrufbar ist:


troutandpartners.com Jack-Trout-Memorial PDF

In ehrenvoller Erinnerung an einen der ganz Großen und der Hochhaltung seiner Ideen und Impulse folgt nun eine zusammengetragene Zitatesammlung aus dem Netz in Originalsprache …

“Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.”


“All’s fair in love and marketing.”


“The trick is to move quickly if you’re going to move at all, and come down with a ton of bricks,”


“Do not try to do everything yourself. Find a horse to ride”


“This is dangerous because the networks are calling into question their own medium.”


“Maybe if people think they have this terrific quality, then they’ll forget about the calories and the fat,”


“They’ve blown the cachet they had years ago. It’s over now, and it’s hard to move a brand up once you’ve been down.”


“If I were to use outdoor for Coke, I would do the exact opposite. I would run 19th century billboards. That would be startling.”


“It comes down to what is an M&M, and you haven’t the foggiest.”


“These things stick in people’s minds.”


“I don’t see how the addition of Reebok helps them in their quest to run against Nike. Does this mean Nike is not going to get their hands on the big athletes? I doubt it.”


“It’s an idea whose time has come and gone, … Wal-Mart’s ‘Everyday prices’ trump blue-light specials. Why they want to try this one again, I have no idea. What Kmart is saying is that we have a few things on sale and Wal-Mart is saying we have a lot of things on sale.”


“I don’t see how the addition of Reebok helps them in their quest to run against Nike, … Does this mean Nike is not going to get their hands on the big athletes? I doubt it.”


“The risk is turning a molehill into a mountain. If the press notices that you’re coming down on someone, it’ll all get magnified and all of a sudden the company is the bad guy.”


“You have to be willing to attack yourself, making your own technology obsolete with new products. It’s hard for some companies to do that, and if you don’t, someone will. That’s what happened to them.”


“What they’re trying to say is, we have problems, but we’re trying to innovate our way out of our problems. But the next question is, show me the innovation. And that will make or break Ford. I think it’s very important for them to come up with some good product to talk about.”


“People like to bring back the old stuff. These are all classic brands so they have a history … it is sort of reintroducing the brand to a new generation, using the old symbols.”


“These things stick in people’s minds. Heritage in a category is a very powerful differentiator.”


Originalsprachliche Literatur von Jack Trout


Marketing in an Era of Competition, Change and Crisis
McGraw-Hill, 2009

In Search of the Obvious
The Antidote for Today’s Marketing Mess
McGraw-Hill 2008

Jack Trout on Strategy
McGraw-Hill, 2004/2015

A Genie’s Wisdom
A Fable of How a CEO Learned to Be a Marketing Genius
John Wiley & Sons, 2002

Big Brands. Big Trouble: Lessons Learned the Hard Way
John Wiley & Sons, 2001
Mit Steve Rivkin:

Differentiate or Die
Survival in Our Era of Killer Competition
John Wiley & Sons, 2000/2008

The New Positioning
The Latest on the World’s Number 1 Business Strategy
McGraw-Hill, 1995

The Power of Simplicity
A Management Guide to Cutting Through the Nonsense and Doing Things Right
McGraw-Hill, 1998/2001

The 22 Immutable Laws of Marketing
Harper Collins, 1994

Horse Sense
How to Pull Ahead on the Business Track
Plume, 1992

Bottom-Up Marketing
McGraw-Hill, 1988

Marketing Warfare
McGraw-Hill, 1986/1997

Positioning: The Battle for Your Mind
How to be seen and heard in the overcrowded marketplace
McGraw-Hill, 1981/2001




marketing quotes -> https://onlinemarketingmuscle.com/10-great-marketing-quotes/